To celebrate the 20th anniversary of Shiseido's Asian brand "Za," influencers, bloggers, and celebrities from various Asian countries were invited to Japan. Over three days, a welcome party, anniversary event, celebration dinner, and media tour were held. Participants enjoyed Japan, experiencing both its ancient and modern cultures, which in turn generated new word-of-mouth and buzz for the Za brand.

• ClientShiseido Japan Co., Ltd.
• PeriodPre-production period: November 2016 – Event Date
  Performance period: Wednesday, March 29, 2017 - Friday, March 31, 2017
• Location of implementationWelcome Party: BRASSERIE D & SWEETROO, Za 20th Anniversary Event: Happo-en HOHOKAN, Celebration Dinner: KAWAII MONSTER CAFE
• Area of responsibilityEvent Planning, Overall Production, Venue Proposal
  Operation plan, site operations