A digital event was held to commemorate the 30th anniversary of the launch of Makiba no Asa Yogurt. As part of this initiative, customers were invited to draw their own “Ushikun” (cow character) on doodle cards designed to resemble yogurt lids. These cards were then placed on a scanner and projected onto a giant screen.
The aim was to foster children's creativity and imagination, enhance parent-child bonding, and thereby acquire brand fans from a long-term perspective.
The total number of visitors was 482 groups/1042 people.
