For the renewal of "Asahi Mogitate", a press conference was held welcoming actress Tomoko Yamaguchi as the new CM character.
We decorated a lemon tree with lemons that had talk topics written on them. We randomly selected a talk topic, held a conversation based on that topic, and promoted the renewed "Asahi Mogitate."

• ClientAsahi Breweries, Ltd.
• PeriodPre-production period: February 2019 - Main event
  Performance period: Wednesday, March 20, 2019
• Location of implementationRoppongi Hills Keyakizaka Plaza
• Area of responsibilityOperations plan, on-site operations, event direction