To celebrate Yogurt Day (May 15th), we will implement a campaign proposing new ways to eat yogurt (toppings and arrangements).
Customers can order their favorite toppings on a tablet, and the orders are transferred to the cafe car for smooth product delivery.
Inside the venue, there will be displays of Meiji's yogurt product lineup, a photo spot, and more.
We aimed to stimulate purchasing intent by generating interest in yogurt from multiple angles.
