A campaign featuring a special color Crown to raise awareness of the new Crown, and measures to attract young people, a challenge for Toyota Motor Corporation.
Exhibitions will be held in seven cities nationwide: Sendai, Nagoya, Hiroshima, Sapporo, Fukuoka, Yokohama, and Osaka.
Exhibition management was performed with a signed pink key used at a PR event.

• ClientToyota Motor Corporation
• PeriodProduction period: December 2012 - launch
  Production period: February to March 2013
• Area of responsibilityPlanning, implementation planning, production, construction management, operation management