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Production records

My Little Pony Magical Christmas Festival

  • Field event

The "My Little Pony" characters, which gained worldwide popularity after being animated, appeared at the Shanghai HOPSHINE Plaza shopping center.
A 10-meter magical Christmas tree will be displayed in the outdoor plaza, a stage area exceeding 280 square meters will be set up in the second-floor event space, and an interactive game area will be developed on the first basement floor. We also implemented engagement initiatives such as photogenic spots filled with Christmas spirit and a stamp rally.

  • ClientHongsheng Hui
  • PeriodPre-production period: June 2017 - Live
    Performance Period: Saturday, December 9, 2017 - Sunday, December 31, 2017
  • Location of implementationShanghai Hopson Premium Mall
  • Area of responsibilityEvent Planning, Operations Plan
    Content proposals, license acquisition
    Construction Management, Custom Fabrication Management
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