Held an invitation-only event for card members. Premiere Night featured a fashion show curated by stylist Patricia Field, known for "The Devil Wears Prada," and a live performance by artist AI.
Also, an after-party will be held at the restaurant Gastronomie ”Joël Robuchon”.
The brand image was promoted as a place to express the ”special experiences” advocated by American Express.

• ClientAmerican Express Japan K.K.
• PeriodPre-production period: 2008
  Performance Period: Monday, December 15, 2008 - Tuesday, December 16, 2008
• Location of implementationYebisu Garden Hall, Gastronomy “Joël Robuchon”
• Area of responsibilityEvent planning, venue proposals
  Operations planning, casting, and on-site management
  Progress management, on-site coordination