Miniature Santa Workshop, implemented as a November customer acquisition strategy for MIDTOWN CHRISTMAS 2009.
We're opening a workshop in Tokyo Midtown where customers can paint plain dolls and create their own original Santa dolls.
The doll you made will be exhibited as a Santa tree at Tokyo Midtown in December.
After Christmas, we return the artworks to our customers, which encouraged multiple visits.

• ClientTokyo Midtown Building Management Co., Ltd.
• PeriodPre-production period: August - December 2009 until the actual production
  Performance Period: November 21, 2009 - December 25, 2009
• Area of responsibilityPlanning: Event content planning, design of props and printed materials (posters, participant badges)
  Operations: Operation planning, staff casting, on-site operations
  Construction Management: Production, Installation, and Dismantling Site Management of Custom-Made Structures