A Christmas event held throughout Tokyo Midtown.
Involved in the overall direction, from creating the concept and production plans for each illumination to devising names.
At the lighting ceremony held in collaboration with the movie "Magare! Spoon," we were responsible for operations, event direction, and the design of the installations inspired by the film. Selected for the Design category Shortlist at the Cannes Lions International Festival of Creativity.

• ClientTokyo Midtown Building Management
• PeriodPre-production period: August-November 2009 until the main event
  Performance Period: November 12, 2009 (Lighting Ceremony) *Christmas illuminations will be held until December 25th.
• Area of responsibilityIllumination Project: Concept/Naming for Each Illumination, Production Story Creation, Production Music Creation
  Lighting Ceremony Operations: Operational planning, staff casting, on-site operations and management (approx. 20 operations staff)
  Production: Sound, Lighting, Progress, Site Management