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New Crown Announcement Event Pre-event & Vehicle Display

  • Field event
  • Press conference

Event aiming for maximum PR using a celebrity appearing in a commercial and a mysterious box as a hook.
On 12/25, we will hold a new Crown model announcement event at Hikarie Hall on the same premises.
As a surprise element, a Crown in a stimulating pink body color, designed as a “Dokodemo Door” model, appeared.

  • ClientToyota Motor Corporation
  • PeriodProduction period: November 2012 - present
    Performance Period: Thursday, December 20, 2012 - December 30, 2012
  • Area of responsibilityPlanning, implementation plan, production, construction management, direction management, operation management
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