Held a product CM announcement event for "Meiji Probio Yogurt PA-3" to be released in April. As PR, promoted the newly released product.
For the presentation, we'll create a festive atmosphere by adding Shingo Yanagisawa and Fumiko Nishikawa to our existing CM character, Tomokazu Miura.
Our media exposure increased, leading to a wider spread of discussion.

• ClientMeiji Co., Ltd.
• PeriodPre-production period: 2015
  Performance Period: Tuesday, April 7, 2015
• Location of implementationBelle Salle Shiodome Hall A, B
• Area of responsibilityEvent planning, venue proposals
  Operations planning, casting, and on-site management
  Progress management, construction management, custom work management