Asahi Breweries and Yoshimoto Kogyo launched the "We are Nomitomo! Sumadori de Eenen! PROJECT!" on March 30th.
In this project, based on Asahi Beer's "Smart Drinking (Sumadori)" initiative, which they have advocated for since December 2020, they announced a collaboration with Yoshimoto Kogyo aiming to foster a "culture where those who can drink and those who cannot can enjoy together."

• ClientAsahi Breweries, Ltd.
• PeriodPre-production period: January 2023 to Production
  Production Period: Thursday, March 30, 2023
• Location of implementationBelle Salle Roppongi
• Area of responsibilityOverall production, operational planning, on-site operations, progress management