A campaign to showcase the appeal of Sanriku and Joban seafood by encouraging people to try and enjoy the bounty of the sea from these regions, as part of the Fisheries Agency's "Support by Eating Reconstructed Produce" initiative.
We will deploy kitchen cars in supermarket parking lots in Osaka, Hyogo, Shiga, Nara, and Kyoto. We will create a one-month schedule and conduct PR in various locations.
In 2023, we expanded our service area and offered in-store tasting and sales, as well as a food truck. We also participated in events.
In our third year, 2024, we further expanded our reach by dispatching sales representatives and holding four events, utilizing food trucks for PR and driving traffic to stores.

• ClientFisheries Agency
• PeriodPre-production period: June 2022 - Main production / April 2023 - Main production / March 2024 - Main production
  Performance Period: October 1 - October 31, 2022 / October 1, 2023 - End of November 2023 / End of September 2024 - End of November 2024
• Location of implementation2022 Kansai Area Supermarkets / 2023 Tokai, Chubu, Kansai, Chugoku / 2024 Tokai, Chubu, Kansai, Chugoku, Shikoku
• Area of responsibilityOperations document creation, progress document creation, food truck coordination
  Sales staff arrangement, health center application processing, costume production, event operations,
  Equipment arrangement, venue coordination