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Production records

Girls Award 2014 SPRING/SUMMER Pantene Booth

  • Exhibition/Convention/Private Show

We're holding an experiential event where registered users can have their facial recognition performed, and an avatar appears when they stand in front of a mirror.
After enjoying a conversation with the avatar, I received a new hair oil treatment as a gift.
The experience at the booth was linked with Facebook, leading to its spread and promoting a greater desire to purchase new products.

  • ClientProcter & Gamble Japan K.K.
  • PeriodPre-production period: 2014
    Performance Period: Saturday, April 19, 2014
  • Location of implementationNational Yoyogi Stadium First Gymnasium Girls Award 2014 SPRING/SUMMER Event Booth
  • Area of responsibilityEvent planning, venue proposals
    Operations planning, casting, and on-site management
    Construction Management, Custom Fabrication Management
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