"Reporter press conference held for the renewal of ”Ichiban Shibori".
Unveiling a renewed can with an unprecedented presentation using giant cylindrical LEDs.
Additionally, Shinichi Tsutsumi, Ryohei Suzuki, Kento Kaku, and Marie Iitoyo, who appear in the commercial, took the stage.
After the renewal, we held tastings of Ichiban Shibori and challenges related to Ichiban Shibori, which led to increased media exposure and wider dissemination of buzz.

• ClientKirin Brewery Co., Ltd.
• PeriodPre-production period: July 2024 – until the main production
  Performance period: Monday, September 2, 2024
• Location of implementationKanda Square Hall
• Area of responsibilityEvent planning, venue proposal, operational planning, on-site management