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New Ichiban Shibori 10,000 Person Experience Event

  • Event space
  • Field event
  • Press conference

Kirin Ichiban Shibori's renewed experience event will be held in four cities nationwide (Tokyo, Nagoya, Osaka, and Fukuoka).
Attendees enjoyed a variety of content, including the fresh Ichiban Shibori served directly from the servers, exhibits and presentations from producers, and on-site photo booths to capture their "delicious smiles" which were then digitally displayed.
On the first day of the event, a press conference was held with the commercial cast as guests, receiving significant media exposure.

  • ClientKirin Brewery Co., Ltd.
  • PeriodPre-production period: January - May 2023
    Production Period: April - May 2023
  • Location of implementationTokyo Midtown / Midland Square / Grand Front Osaka / Hakata Station Square
  • Area of responsibilityConstruction, operation, progress
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