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Black Thunder Blissful Butter Renewal Celebration: An Experience Event of Heavenly Deliciousness

  • Content creation
  • Tool design
  • Novelty
  • Press conference
  • Landmark / Facility
  • Performance Technology

To commemorate the renewal of "Black Thunder Blissful Butter," a business strategy presentation and PR event were held.
For the morning session, we invited Yoshimoto Kogyo's ZAZY as the Product PR Angel for a press conference with the representative director and president of Yuraku Confectionery.
In the afternoon session, an experience of heavenly deliciousness was offered to general participants with a reverse bungee jump. Simultaneously, new products were sampled, making it a buzzed-about event.

  • ClientYuraku Confectionery Co., Ltd.
  • PeriodPre-production period: May 2022 - Main production
    Performance Dates: Tuesday, September 20, 2022 and Wednesday, September 21, 2022
  • Location of implementationTokyo Skytree Solamachi Plaza
  • Area of responsibilityEvent planning, operation document creation, progress document creation
    On-site management, equipment procurement, scheduling, sound, video, venue construction
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