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Passo Campaign Announcement and Exhibition Event

  • Field event
  • Press conference

At the exhibition, talent Matsuko Deluxe, as the cheerleader for Passo, announced her appointment as “Special” Outside Director and unveiled Passo's new TV commercial. Additionally, a giant Matsuko chair, which will be featured in an exhibition event starting in April, was revealed for the first time.
And we installed PASSO chairs, which made visitors feel like they were being embraced by Matsuko, and they enjoyed them.

  • ClientToyota Motor Corporation
  • PeriodPre-production period: January 2016 to implementation
    Performance Period: Recital: Tuesday, April 12, 2016, Exhibition Event: Tuesday, April 12, 2016 - Friday, July 15, 2016
  • Location of implementationPresentation: Tokyo Midtown Atrium, Exhibition Event: MEGA WEB
  • Area of responsibilityEvent planning, venue proposals
    Operations planning, casting, and on-site management
    Construction Management, Custom Fabrication Management
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