As part of the "We are Drinking Buddies! It's Okay to Drink Smart! PROJECT!", a collaboration between Asahi Beer, which advocates "Smart Drinking" (abbreviated as Smadori) that promotes diversity in drinking habits, with or without alcohol, and Yoshimoto Kogyo comedians, a pop-up store will open.
At the venue, in addition to food and drink service, we screened comedian videos about "Smadori" (alcohol-related humor) and had a photo spot.

• ClientAsahi Breweries, Ltd.
• PeriodPre-production period: December 2022–Production
  Performance Period: Friday, April 14, 2023 - Sunday, April 23, 2023
• Location of implementationOsaka Hankyu Umeda Station, 1st Floor Central WEST Plaza / Promotional Exhibition Corner
• Area of responsibilityEvent planning, venue proposal, on-site operations, construction management, custom fabrication management