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AMERICAN EXPRESS CARD “Realize Your Potential” BUS TOUR

  • Field event

We are conducting a visiting tour by wrapping our London bus with custom paint.
Through events such as a food tour with Mr. Nakamura, president of Transit General Office, a key figure in Tokyo's "food scene," and a special "do as you please" tour held today, as well as a chic man's special tour with Mr. Masashi Kondo, a key figure in Tokyo's fashion scene, we promoted and branded the American Express card.

  • ClientAmerican Express International, Inc.
  • PeriodPre-production period: May 2016 - until the main event
    Performance Period: Wednesday, November 9, 2016 - Saturday, December 10, 2016
  • Location of implementationDriving in 5 areas within Tokyo
  • Area of responsibilityEvent planning, route proposal
    Operation plan, site operations
    London Bus Construction and Wrapping *The London bus will be used as company property.
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