A promotional event was held in the inaugural year that August 1st was designated as "Café au Lait Day," falling between June 1st (Milk Day) and October 1st (Coffee Day). A giant 2-meter café au lait faucet was created, and a free tasting event was held.
In addition to the highly effective PR strategy of drinking café au lait in front of the Glico sign on Café au Lait Day, we offered the experience of a "new kind of deliciousness" by enjoying a cold café au lait in the sweltering midsummer heat.
Additionally, we will be implementing a campaign where participants receive Glico Bisco snacks for posting photos they've taken on social media.

• ClientGlico, Inc.
• PeriodPre-production period: May 2017 - Main production
  Performance Period: Tuesday, August 1, 2017 – Thursday, August 3, 2017
• Location of implementationDotonbori Riverwalk, in front of the Glico sign
• Area of responsibilityBooth construction management, operations management
  Video arrangements, cafe au lait faucet tasting drink sampling