Glico Cafe Au Lait Promotion Part 2.
A nationwide caravan was carried out with the tasting event "Fly Away Irritation" by the Misuke Cafe Team as the keyword.
On August 1st, Cafe au lait Day, a tasting event was held with a giant cafe au lait faucet reaching 4 meters high, and a PR event featuring guest talent Mari Sekiguchi.
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ClientGlico, Inc.
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PeriodPre-production period: January 2018 - Live
Production Period: May 2018 - Miscafe Team PV filming, June 2, 2018 - Tasting campaign held at 9 locations nationwide until the end of August, August 1-3, 2018 - Giant Cafe au Lait tasting
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Location of implementationEXPOCITY, Mozo Wonder City, LaLaport Tokyo-Bay, Fukuoka IMS Square, Aeon Okayama, Aeon Town Koshigaya, Aeon Mito Uchihara, Aeon Kyoto Katsuragawa, Aeon Morioka Minami, Dotonbori Riverwalk, Winner event in Yokohama
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Area of responsibilityOn-site supervision of photo shoots, sample tasting fixture production, venue coordination, MC and co-staff arrangements
Public health center application related, overall venue planning, on-site management, program direction management
On-site operations, operational planning, large cafe au lait fixture production