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"Journey Around HEARTLAND" Book Launch Event

  • Field event
  • Press conference

A book launch event was held for "Journey Around HEARTLAND," an official art book for the draft beer "Heartland Beer."
At the press conference on the first day, five of the seven illustrators who worked on the art book appeared: Kahoko Sodeyama, Atsushi Murata, Tomoo Nishidate, Sara Kakizaki, and Toshiyuki Hirano. The event aimed to further expand support for "Heartland Beer" by allowing a wide range of customers to experience and feel the appeal of the beer's world.

  • ClientKirin Brewery Company, Limited
  • PeriodPre-production period: June 2017 - Live
    Performance Period: Thursday, October 26, 2017 – Sunday, October 29, 2017, Press Conference: Thursday, October 26, 2017
  • Location of implementationDaikanyama T-SITE GARDEN GALLERY
  • Area of responsibilityEvent planning, venue proposals
    Operation plan, site operations
    Direction and progress management
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