To commemorate the launch of "LIMITED EDITION by KARL LAGERFELD," a new lineup from Seibu Sogo's private apparel brand "LIMITED EDITION," a launch event was held inviting fashionistas.
Ahead of the launch, the brand held a limited-time pop-up showroom. On September 10, the day of “VOGUE FASHION’S NIGHT OUT,” it sold limited-edition T-shirts and distributed free samples outside the store.

• ClientSogo Seibu Co., Ltd.
• PeriodPre-production period: June 2016 – Present
  Event Dates: Fashion Party: Wednesday, September 7, 2016; Pop-up Shop: Wednesday, September 7, 2016 – September 11, 2016　
• Location of implementationFashion Party: Omotesando Hills Space O, POPUP Shop: Omotesando Hills R Studio
• Area of responsibilityEvent planning, venue proposals
  Operation plan, site operations
  Catering arrangements, event production management