A Christmas event held throughout Tokyo Midtown.
Involved in the overall direction, from creating the concept and production plans for each illumination to devising names.
In addition, they were also in charge of the directing and operation of the lighting ceremony, impressing visitors with a new MIDTOWN CHRISTMAS experience that differed from last year's, featuring directing that utilized "Shooting Stars," a new content element on the lawn plaza, which is the highlight of MIDTOWN CHRISTMAS.
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ClientTokyo Midtown Building Management
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PeriodPre-production period: August - November 2008, until the main event
Performance Period: November 13, 2008 (Lighting Ceremony) *Christmas illuminations will be held until December 25
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Area of responsibilityIllumination Production: Concept and naming for each illumination, creation of production stories, and creation of production music
Lighting Ceremony Operations: Operational planning, staff casting, on-site operations and management (approx. 20 operations staff)
Production: Sound, Lighting, Progress, Site Management