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New "SAI" Press Conference

  • Press conference

Managed the operations for the press conference of Toyota's new model, "SAI."
The event was held at Shinagawa Intercity Hall, with approximately 100 reporters from economic and media organizations, 200 reporters from automotive specialty magazines, motors journalists, and analysts, and about 100 reporters from information and entertainment media in attendance.
Yoko Maki appeared as a guest, and the talk show, which featured her catchphrase from a commercial, and the stage event were a great success, creating a lively atmosphere.

  • ClientToyota Marketing Japan Inc.
  • PeriodPre-production period: July 2013 to main show
    Production Period: August 29, 2013
  • Area of responsibilityManagement: Management plan, operation
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