Second generation hybrid smartwatch by wena × beams holds new product briefing.
A watch filled with its owner's memories was reborn as a smartwatch with "wena wrist." This exhibition showcased this transformation along with the watch's episode.
-
ClientSony Corporation
-
PeriodPre-production period: May 2017 - Main production
Performance period: Friday, August 25, 2017 - Saturday, August 26, 2017, PR event: Friday, August 25, 2017
-
Location of implementationDaikanyama T-SITE GARDEN GALLERY
-
Area of responsibilityEvent planning, venue proposals
Operation plan, site operations